Pay Per Click Advertising

Here’s How It Works

We create ads for your business that appear within Google search results and Google’s Display Network of websites. As the name suggests, you are only charged when someone clicks on one of your ads - hence, pay-per-click. By running ads on the Google Search Network we can make sure the people that are actively searching for your services can find you quickly and easily at the top of Google’s search results pages. By running ads on the Google Display Network we can reach people that are likely interested in your services but simply haven’t taken the time to seek you out. Remarketing, which involves creating ads specifically targeted to people who have visited your website in the past, is a type of display advertising that we can handle for you as well.

Think of it this way, you know you need an oil change but you’ve been too busy to take your car into the shop. You’re browsing one of your favorite news websites and an image ad appears in the sidebar with a coupon for $20 off an oil change at a local shop. That might be all the incentive you need to take action and book your oil change. The same can be said with your services. There are people out there who would love to refinish their cabinets or get their carpets cleaned, but they haven’t sought out a service provider. The display ads are a great way to reach this group of people. By running ads on both the search and display networks, we're able to effectively reach those who are actively looking for your services as well as those who are likely interested but haven’t started looking yet.

Results

PPC is a highly targeted, flexible, and trackable form of advertising. We target your ads as specifically as possible - geographically as well as by search terms, audiences, and demographics - to ensure that your ads appear to the right people, and only those people. We utilize custom landing pages on your website combined with a call-tracking phone number to ensure that we can definitively track the leads that come as a result of your PPC ads. This in turn will allow you to easily calculate your return on investment. On average, we see a 4:1 ROI across the board with our clients. This will vary depending on competition, your ad spend, the services you choose to advertise, and your specific market. We tend to see that the more you spend, the higher your return.

SEO vs PPC

Search engine optimization and pay-per-click advertising are two types of online marketing that can be utilized hand in hand or as stand-alone services, however, the businesses that see the best results online are doing both SEO and PPC simultaneously. If your budget will only allow for one or the other at this point then we can help you determine which would be the best option based on your current needs and goals.

In general, SEO is more of a long-term process that takes months to build but has a lower overall cost. PPC has a quicker turnaround time and will yield quicker results, but usually has a higher cost. Typically, we can have your PPC ads up and running in as little as 2-3 days from the time you sign up. Ultimately, we would encourage you to work toward putting both services to work for your business in order to achieve the greatest results.

                      

Pricing

$100/month management fee.

One-time $25 call tracking fee + $1.50/month/phone number + $0.035/minute.

*Your ad budget and your call tracking phone number/s will be charged directly to you by Google and Call Tracking Metrics respectively. We can work with you to determine an ideal ad budget. Expect to spend about $10/month for call tracking.

Example pricing: $20/day ad budget + $100/month management fee + $11.50/month call tracking = $710.50/month total PPC spend.

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